Why use SMS as a medium? SMS is still the most favoured application because of the following reasons: Ever-increasing number of mobile phone users Easy-to-use User-friendly across all age-groups Why prefer a mobile identity? Staying in touch with your near and dear ones has never been so much fun and easy! Mobile identity provides you with your own personal address on the mobile, which acts as a tool for information sharing, accessible to your friends & family, anywhere & anytime. To get started, all you need to do is choose a Keyword of your choice which would act as your unique mobile identity. It is FREE and exclusively owned by you. Sign up now and get going. A Mobile Identity provides you with the following benefits: Getting a Mobile Identity is a no-hassles, cool and easy factor further giving you an edge in your social networking circle. It’s a completely new concept with new add-on features. Your friends and family can get your latest updates by messaging your Keyword to 54567. It is absolutely FREE. It works with the same keyword, irrespective of your location. How the Mobile Identity operates The best part is you can even register yourself while on the move. A user can get information and details about the Product, send a simple SMS M-IDENTITY to 54567. A user will be required to register with 54567 with his/her profile name. For e.g Register REG SAURABH to 54567. If the profile name already exists in the database, then the user will get a response as "Name already exists, please try something else” A user can send another SMS ADD followed by his message to 54567 in case he wants to update his response message. For e.g: ADD <SPACE> His message to 54567. ADD: - Once the keyword has been created, he would have to plug in the response text by sending ADD: - Followed by the text that he wants to be displayed when someone SMSes, say SAURABH to 54567. If a user wants to check his profile, he needs to type the Profile name i.e. SAURABH by which he is registered in the mobile identity. For e.g if he messages SAURABH to 54567, he will then get the profile message of SAURABH. For the security of the user a disclaimer has also been put in place which will announce the Content as a Personal opinion of the MDN A user can also know how many people have SMSed using his keyword i.e. SAURABH, by sending an SMS HITS to 54567. This would return the number of hits received on the same keyword along with the last 5 mobile numbers from which the SMS has been sent. What is M-IDENTITY? And how is it beneficial M-IDENTITY is a platform which lets you create your unique mobile identity online as well as through your mobile –anywhere –anytime. One gets to choose a keyword which would serve as their “unique mobile identity” without any charges. For e.g.: SAURABH@54567. What does M-IDENTITY give me that other don’t M-IDENTITY is very user-friendly and can be accessed on the move. It also saves your time and effort as you don’t need to post messages in each of your friend's page or send SMS to each of them. You just have to update your status message through Web or from your mobile and all your friends seeking you can get updates on you through mobile. Will I be charged for the registration In case you register through the mobile then the Local VAS rates which are applicable to your mobile operator will be levied. M-IDENTITY.com doesn’t charge you anything for this service. What is a Mobile Identity? A mobile identity is a Keyword of your choice which you will act as your personal identity on mobile. It is similar to having a personal domain name /URL on the mobile (for the first time in India). It can be accessed by your friends and family, online or through the mobile to know more about you and information that you would like to share with them. (Ex. Sms Saurabh to 54567: when you SMS the Keyword you will get back whatever information Saurabh wants to share on that Keyword with you). Is the Mobile Identity free for the user? Yes, get your Mobile Identity on M-IDENTITY.com absolutely free for the first time in India. Will my Mobile identity be unique? Yes, a different and unique Mobile Identity will be given to each user. There is absolutely no chance of any duplication. What are the benefits of getting Mobile Identity? Some of the advantages of a mobile identity are as follows: A mobile identity now gives you an edge over your already existing social networking circle due to its easy accessibility. It is a completely innovative idea with cool add-on feaures. Your friends and family can now access your latest updates by simply messaging your Keyword to 54567. It is totally FREE of cost. Irrespective of your location, the information can be accessed using the same Keyword. What is a short code? Short codes are numbers specifically meant for SMS service. For example, M-IDENTITY.com uses 54567 as its short code to send and receive messages. Sending SMS to a short code is similar to sending SMS to a phone number. But you can't send an email to a short code or make a call to a short code as it is specifically meant for SMS service. Standard VAS charges are applicable for sending messages to short codes. Is there any character limit for the response message or other Sub-keywords? Yes, it should be a maximum of 140 characters. I have forgotten my password? It’s almost the same procedure that one follows when we forget our general email passwords. Click on the “forgot password” tab in the sign-in panel. Enter your Keyword (unique mobile identity) and mobile number and we’ll send you the new password within 24hrs. I still haven’t received the password after registration? The password is sent to the user within 24 hours after registration. In case you don’t get it within the stipulated time-frame, please mail us at help@imcl.co.in along with your mobile number and the details provided by you while submitting the registration form. Can I know about the people who are tracking my M-IDENTITY profile? Yes, by sending an SMS HITS to 54567 you get details of the people accessing your accounts How can my friends view my M-IDENTITY profile? Anyone can view your profile by using the same Keyword which is your unique identity to 54567. For e.g. if one of Saurabh’s friend sends ‘Saurabh’ to 54567 he will get ‘I have bought a pretty pink shirt’ as response, which is Saurabh’s current response. How do I update my mobile number in case I change it? Please drop a mail at help@imcl.co.in informing us about the change with your full details. Can I use the same phone number on multiple accounts? No, only one account can be created using one number. Can people without M-IDENTITY accounts check my status? Yes. Anyone in your friend circle can have access to your status messages by simply sending your Keyword to 54567. You can send invitations to your friends from your account and make them aware of it. In case they don't have an account, M-IDENTITY.com will give them a demo for the sign up process and later they can do so. How can I remove my profile from M-IDENTITY.com? In case you want to remove your profile from M-IDENTITY.com, please email us at help@imcl.co.in. Is the registration process free? In case you register through the mobile then the Local VAS rates which are applicable to your mobile operator will be levied. M-IDENTITY.com doesn’t charge you anything for this service. My question is not listed above. Send us your complaint at help@imcl.co.in and we will surely revert to you within one working day.

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